When We Hear the Term "Marketing", We likely think of products, services and commodities. How about ourselves?

Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career and executive coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key: Preparation (Identify & Define Your Brand), Packaging (Create & Build Your Brand), and Presentation (Enhance & Articulate Your Brand).